Sluggish Chinese demand weighs on LVMH, as Louis Vuitton’s Molly Tea case casts a shadow

South China Morning Post - Oct 14, 2026

The world’s largest luxury group LVMH said Asia, excluding Japan, was the only region to suffer falling sales in the third quarter ending September and the biggest drag was a mid-teens slowdown in Chinese demand, amid a less buoyant macroeconomic environment. The Louis Vuitton, Dior, Bvlgari and Fendi’s parent group said Asia took a hit from a sharp macro-led deterioration in Chinese consumer sentiment, with tangible impact on discretionary expenses, the group said during an earnings call...

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