Sell family jewels for latest iPhone? In India, craze dials up debate

South China Morning Post - Sep 29, 2026

Tens of thousands of people thronged Apple stores in India this month to snap up the newest iPhone models – the 18 Pro and Pro Max – but the frenzy has kicked off public debate in the country about affordability and consumer debt. The iPhone 18 Pro starts at 164,900 rupees (US$1,700) and goes up to 179,000 rupees, while the iPhone 18 Pro Max starts at 179,900 rupees and maxes out at 329,900 rupees. Apple also unveiled the iPhone Duo, its first-ever folding smartphone, essentially setting a new...

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