‘Bullish on China’: US brand Levi’s bucks retail headwinds with localisation strategies

US apparel retailer Levi Strauss & Co says it is bullish on China and plans further investment and new store openings in the market, riding robust growth driven by young shoppers. While the consumer market in China remains challenging for many multinationals, with a host of foreign brands shuttering stores amid rapid market shifts and broader consumption headwinds, Levi’s sees itself as an exception. “We are going to be able to see China become a much bigger portion of our business globally,”...